Market potential
Here is a detailed Market Potential section with relevant data and numbers based on latest research for 2025:
Market Potential
Huge Untapped Market: Africa’s digital economy is rapidly expanding and presents a massive opportunity. Valued at approximately USD 30.24 billion in 2025, it is expected to more than double to USD 63.31 billion by 2030. Despite this growth, a large portion of the population remains underserved by traditional banking systems. Over 840 million people in Sub-Saharan Africa still lack stable internet access, and only about 37% of Africa's population was online in 2023—well below the global average of 67%. This digital divide means hundreds of millions lack access to formal banking and credit, creating potential for digital-first financial solutions that reach these underserved populations.furtherafrica+1
Regulatory Advantage: NFT-based KYC offers a streamlined compliance and identity verification system adaptable across the continent's fragmented regulatory environments. Africa has made significant strides in digital governance, with regulatory readiness capacity matching that of Europe’s at 71%, supporting faster adoption of innovative fintech and blockchain solutions within a secure legal framework.weforum+1
Cross-Border Growth: The African Continental Free Trade Area (AfCFTA), along with digital trade protocols, stands to boost intra-African commerce massively—potentially lifting 30 million people out of extreme poverty and increasing continental income by US$450 billion by 2035. Seamless borderless payments and multi-currency swaps are critical enablers for this growing trade and the robust flow of remittances from Africa’s large diaspora, which is an estimated $50 billion annually, rapidly digitalizing through fintech platforms.unctad+1
Developer Ecosystem: By providing robust APIs and development tools built on the secure and scalable Hedera Hashgraph, the platform attracts developers to build innovative fintech apps and services. Africa is home to a vibrant and growing fintech startup scene, especially in countries like Kenya, Nigeria, and South Africa, which are global hubs for mobile payments and blockchain innovations. The increasing number of young, tech-savvy developers—supported by investments in digital skills training aimed at 500,000 ICT professionals by 2030—provides fertile ground for expanding a dynamic developer ecosystem.furtherafrica+1
Partnership Leverage: Strategic collaborations with global financial institutions such as Mastercard, stablecoin issuers, and key regional banks accelerate trust, market access, and adoption. Mastercard’s investments in African infrastructure, alongside local partnerships, enhance transaction capabilities and financial inclusion. Visa’s first African data center investment underscores confidence in the continent’s digital future, supporting local currency settlement and faster payments.africanleadershipmagazine+1
This data-backed market overview highlights the vast opportunity the project taps into by combining digital currency innovation, regulatory advantages, and ecosystem support to unlock Africa’s fintech potential. Would you like me to prepare this section as a presentation slide or part of a detailed business proposal?
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